Reference Auto

BMW had got the better of Mercedes-Benz in the Indian market for the last couple of years and to take on its German peer, BMW has recently brought in the BMW 3 Series car into the country, which sets new standards not only in elegance but also in economic pricing.

The company, which rolled out the car in July, logged over 300 bookings in the first month itself, clearly showing that the luxury liner has found favour among car buffs in terms of price, space as well as looks.

So, with a combination of snazzy looks and fair pricing ranging from Rs 29 lakh to Rs 39 lakh, BMW hopes to wean away a substantial chunk of buyers in the mid luxury segment (Rs 30 lakh to Rs 50 lakh) by offering a car that could easily be passed off as a high-end luxury liner.

The 3 Series is available since July itself across all BMW dealerships in the country.

The 1,995 cc four-cylinder diesel engine (for the diesel models) of the 3 Series comes with BMW’s proprietary Twin-Power Turbo tech. This gives peak power a fillip at 184 bhp, which is delivered at a whopping 4,000 rpm. Peak torque is a mind blowing 380 Nm available between 1,750 rpm and 2,750 rpm range.

During the launch a few months back, president of BMW Group India Andreas Schaaf said, “The all-new BMW 3 Series is a car that comes with an unbeatable profile and is the outcome of a pioneering technology, a beautiful design and a great deal of passion. In addition to the powerful performance and higher efficiency, the BMW 3 Series offers substantial comfort and space as well. The new BMW 3 Series will set a new benchmark in the luxury segment and this will help us continue our winning streak.”

Master Blaster Sachin Tendulkar, who recently had a brush with the BMW 3 Series car, said, “I drove the car this month in London. It felt incredible.”

He added, “With me being a car enthusiast, safety is supreme. I am really impressed with the 3 Series. It is absolutely stunning and the interiors are mind blowing, with substantial space. Compared to the earlier BMW cars, this is undoubtedly more spacious.” 

The all-new BMW 3 Series comes in two designs christened Sport Line and Luxury Line. Sport Line, as the name indicates, comes with sporty styling while Luxury Line offers the car buff elegant looks along with luxurious features.

The all-new BMW 3 Series comes in diesel BMW 320d versions as well as a petrol variant, comprising the BMW 328i. The prices of the diesel variants range from Rs 28.9 lakh to Rs 36.9 lakh whereas the petrol version comes for Rs 37.9 lakh.

So, with Sachin giving his stamp of approval and with the car being elegant along with economic, this luxury liner (the BMW 3 Series) will surely set a milestone in the premium segment and draw a substantial chunk of high-end car buffs.