Reference Auto

Mercedes-Benz India is revving up to stay on top (by giving a boost to its brand name) and has brought in a sporty looking car from its C-Class stable in a bid to counter Audi’s recent launch of the A4 as well as BMW’s sporty looking Z4 so by pricing it at Rs 39.16 lakh, the C-Class car could see many takers, especially as it will only be available in the diesel variant.

This C-Class Mercedes-Benz would be up for grabs as only 500 cars are set to be put up for sale, that is, it would be a limited edition car to give a fillip to the Mercedes-Benz brand name and help Merc stay in the top slot of the country’s luxury car segment.

With this limited edition C-Class, Mercedes-Benz is celebrating the 10 million sales milestone of the model but although the car is cheap compared to BMW’s and Audi’s recent launches, the limited edition C-Class is still Rs 5 lakh dearer compared to the current models.

It would have been a very smart move, if the luxury car maker did away with the higher pricing and priced the C-Class limited edition the same as the usual models while celebrating 10 million sales of the model.

This is Merc’s last of the C-Class editions and the all-new C-Class car is expected to be unveiled in the second half of 2014 or may be early 2015.

So far as the limited edition C-Class is concerned, an AMG body kit, new designer wheels, smoked headlamps and a decent ‘Edition C’ badging make it different from the regular C-Class cars.

“The C-Class car has become one of Mercedes-Benz’s best-selling cars in the highly competitive basic luxury sedan market. To celebrate the C-Class’s milestone, which sold more than 10 million cars around the world, we are launching the special edition for our customers here,” said Eberhard Kern, managing director and chief executive officer of Mercedes-Benz India.

He added, “The first three quarters of the year have been great for Mercedes-Benz in India. We logged 52 per cent sales growth during the year, which is far ahead compared to the average growth in the industry. The C-Class is the bestseller in India (logging 35 per cent of Merc’s total sales) and we are also gearing up for new launches.”

Mercedes-Benz recently regained the top slot in the luxury car segment and doesn’t want to lose it, and so, it has rolled out the special diesel edition of its most popular model – the C-Class – in a bid to give a further fillip to its brand name.