Friday, August 21, 2015

Nokia’s E6 and X7 sales will hinge on features, price

In order to cater to the discerning tastes of mobile phone users worldwide, handset makers are constantly coming up with new offerings to spur sales and the latest one is from Nokia, which has unveiled two handsets — the E6 and X7 — based on the Symbian operating system.

The E6 and X7 will be the first smartphones with the Symbian Anna, which is the latest mobile operating system used by Nokia.

Nokia new E6 handset
Some advantages of the Symbian OS are wider range of applications, high quality games, better in-built WAP browser along with PDF reader on phone.

Nokia is slated to shift to the Windows Phone 7, the principal operating system for its smartphones, from sometime next year.

The new Nokia E6 will be a business handset and will cater to company executives and small and medium businessmen. It comes with a 2.46-inch touch screen and full QWERTY keyboard.

According to Nokia, the smartphone can maintain its battery life for 681 hours on standby and allows over 14 hours of talk time over GSM. There is more to it as owners will be able to listen to music offline for up to 75 hours!

To spur its business use, the Nokia E6 will allow access to Microsoft Exchange, Microsoft Communicator Mobile along with Microsoft SharePoint.

On the other hand, the Nokia X7 has a large 4-inch AMOLED touch screen and virtual keyboard.
The Nokia X7

It comes with an 8-megapixel camera and social networking functions, allowing users to check on their Facebook and Twitter accounts.

This handset comes built-in with Fire HD and Asphalt 5 HD video games.

As of now, the Finnish handset giant has remained tightlipped on the price of the two phones and when they would roll out.

For the E6 and X7 phones to come into emerging markets like India, it seems those keen on lapping them up will have to wait for about a year.

Nokia is planning to install the Symbian operating system into some more phones, including the Nokia N8, Nokia E7, Nokia C7 and Nokia C6-01 soon.

Meanwhile in India, Nokia is planning to add a third touch-and-type phone to the current X3-02 and C3-01. The handset is likely to be a slide phone that could have a keypad and may support dual SIM. It could not be ascertained whether it will be a CDMA or GSM handset.

There is buzz that it may not be a 3G handset. So, for this phone to sell, Nokia will have to price it on par with basic handsets.

Phone makers target customers only in the short to medium term before the handset is replaced with a more high-tech gadget.

Nokia has been doing a commendable job with its smartphones as well as business phones. The key to ruling the smartphones market is constant innovation and Nokia has been among the top players in this.

So, if the E6 and X7 have their set of new features and are competitively priced, they could fetch substantial earnings for Nokia.

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