Sunday, August 23, 2015

Will new GT250R limited edition enhance DSK-Hyosung’s presence?

DSK-Hyosung, which does not have significant presence in the country but offers some powerful bikes at steep pricing though, has rolled out a limited edition of its 250 cc bike, the GT250R. 

The limited edition (where only 50 such bikes will be offered for sale) plan has been in line with the first anniversary of Hyosung Owners Club, the Hy-Ryders.

The Hyosung GTR250R.
The new bike will continue to have a twin-cylinder engine and a six-speed transmission. 

The bike has been priced at Rs 2.97 lakh and comes with a hurricane yellow paint, special decals, signature of the owner embossed on the bile as well as branded merchandise.

So far as the interiors go, the GT250R motorcycle is the same version as the current one and comes with the GT250R V-twin, oil-cooled, 249 cc mill that belts out 27 PS power and 22 Nm torque.

The DSK-Hyosung GT250R is offered with a top speed of 150 km per hour and has a fuel economy of 25 km per litre under city conditions.

The GT250R will also come as a regular variant in three dual-tone colours - black and red, silver and red as well as white and red.

Hyosung, a Korean company, has some ambitious plans up its sleeves for India and hopes to unveil the GD250N and 250 cc cruiser motorcycle, the Aquila 250, at the Auto Expo 2014, to be organised near Delhi. Seeing the response, the company may launch the two bikes within a few months thereafter.

Hyosung, though new, has made a small dent in the Indian market, selling around 1,250 bikes this year.

The GT250R is offered with a heavy duty fully faired muscular body. This bike is arguably the biggest in the 250 cc category and is aptly called the Big Boy. A few mind blowing features of the GT250R are twin projector headlamps, double disk front brakes, upside down forks, EFI along with adjustable rear sets.

The bike’s USP is that it is the only 250 cc motorcycle in India to come with a Super Sports riding position.

Hyosung has created a unique category in the 250 cc market with the GT250R and this is a plus provided the Korean bike giant can cash in on its strong brand and enhance presence in the country. 

For this, it has to roll out an aggressive marketing and promotional blitz.

But the changes on the limited edition GT250R are only cosmetic and it is to be seen whether they would spur sales of a relatively unknown brand, the DSK-Hyosung, which urgently needs to get a fillip.

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