Tuesday, August 18, 2015

With judicious pricing, Chevrolet Enjoy could storm the market

With Maruti Suzuki rolling out the Ertiga and Nissan the Evalia, General Motors India has also entered the multi-purpose vehicles or MPV space in the country with the Chevrolet Enjoy, and even though a virgin market now, the MPV segment could grow by at least 80% in the next few years and Chevrolet could cash in with a price advantage but must improve the new MPV’s performance for it to storm the Indian market.

The Enjoy will be offered at an introductory price of between Rs 5.49 lakh and Rs 7.99 lakh (Delhi showroom price), which is substantially less than the Ertiga, which comes for between Rs 5.98 lakh and Rs 8.7 lakh.

The Chevrolet Enjoy MPV.
The Chevrolet MPV will be available in both petrol and diesel variants.

The petrol variants would be propelled by a 1.4 litre engine and price ranges of these models are from Rs 5.49 lakh to Rs 6.99 lakh. The diesel variants have a 1.3 litre engine and are priced between Rs 6.69 lakh and Rs 7.99 lakh.

The Enjoy will have 7 and 8-seater options. Prices of petrol variants will be:

Enjoy LS (8-seater): Rs 5.49 lakh
Enjoy LS (7-seater): Rs 5.64 lakh
Enjoy LT (7-seater): Rs 6.31 lakh
Enjoy LTZ (7-seater): Rs 6.99 lakh

Diesel versions would be priced:

Enjoy LS (8-seater): Rs 6.69 lakh
Enjoy LS (7-seater): Rs 6.75 lakh
Enjoy LT (7-seater): Rs 7.42 lakh
Enjoy LTZ (7-seater): Rs 7.99 lakh

The Enjoy would be one of Chevrolet India's three products the cues of which are taken from China's GM-SAIC joint venture.

Chevrolet Enjoy, which was originally dubbed the Wuling Enjoy MPV, will vie with the likes of Mahindra Xylo, Tata Winger along with the Maruti Ertiga. The Enjoy would be propelled by the 1.3-litre multi-jet engine from FIAT and will also feature 175/65 R14 tyres, which the company claims would be ideal for Indian roads.

The engines, which include the four-cylinder 1.3-litre diesel motor and a four-cylinder 1.4 litre petrol motor, come with 77.5 PS and 104 PS of power respectively. Both engines types are mated to a five-speed manual gearbox.

The Enjoy will slug it out in one of the fastest growing car segments in the country. We expect that this model will be a success, considering its features along with the judicious pricing,” GM India president and managing director Lowell Paddock averred.

The Chevrolet Enjoy is not as contemporary looking as the Toyota Innova but has almost the same ‘boxy’ looks as the Nissan Evalia and also wears a ‘bulky’ garb.

On performance, Maruti’s Ertiga may be a tad better but the Enjoy beats it hands down on the pricing front. In comparison, the Innova’s performance and comfort as well as safety levels are top class but the Toyota vehicle is also priced much higher around Rs 10 lakh. Even Mahindra Xylo is priced around Rs 9 lakh and is high on performance.

But with many models (especially in the diesel range) to offer and with judicious pricing, the Chevrolet Enjoy could become a runaway hit and storm the market in the medium term.

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