Reference Auto

Apple seems to be getting better by the day (in terms of technology as well as sales) with every iPhone launch and the latest iPhone 5 has scaled unprecedented heights after the order book showed a whopping two million bookings just within 24 hours of its launch, and this way, sales could touch 10 million in this month itself.

The previous iPhone, the iPhone 4S, had sold just half that figure during pre-bookings.

Apple iPhone 5 is rich in features: It will come in two colour choices: Black and Slate and White and Silver and offer models with three different capacities – 16 GB, 32 GB and 64 GB.

Price of the 16 GB will be $199, while the 32 GB will cost $299 and the 64 GB $399. The new iPhone has the following dimensions: height: 12.38 cm, width: 5.86 cm and it weighs 110 grams.

iPhone 5 will not support the micro SIM card, and so, users will need to buy a Nano card to use it.

The new iPhone will be offered in two GSM models and one CDMA version. It will also have bluetooth 4.0 wireless technology.

The new iPhone will come with a four-inch screen and retina display. It also supports multiple languages and characters. It will have a finger resistant coating in the front.

The gadget comes with a powerful 8 megapixel isight camera. HD videos are also possible. The iPhone 5 has auto focus and LED flash and images can be captured from video also.

In battery life, the iPhone 5 has talk time of up to 8 hours on 3G and standby time of 225 hours. Internet use time is up to 8 hours on 3G, 8 hours on 4G LTE and 10 hours on Wi-Fi. Video playback is up to 10 hours and audio playback 40 hours.

Philip Schiller, senior vice-president of Apple (worldwide marketing), dubbed the response as “phenomenal” during launch.

According to website CNET, potential buyers were standing in long queues with coats and sleeping bags outside a retail outlet in New York. There were similar queues in London’s Regent Street as well.

Although Apple has come up with the best product in cellphones, it is being challenged by Korean electronics giant Samsung, which often offers bigger screens on its handsets and prices them judiciously. In fact, Galaxy has posed a challenge for the iPhone with the latest flagship of Samsung, the Galaxy S III, achieving a feat by overtaking iPhone 4S sales.

But any analysis of the iPhone 5 is futile in the wake of the overwhelming response. Apple is slated to make 70-80 per cent profit on every iPhone sold. So, with such unprecedented sales and profit, Apple would surely fulfill the dreams of its late CEO Steve Jobs and cast a shadow on the Galaxy S III, at least in the near term.