Reference Auto

Anticipating a surge in sales ahead of the festive season, Hero Honda, the largest two wheeler maker in the world, has perfectly timed the launch of what it calls the new Super Splendor with value-added features.

The 125 cc bike has been revamped both aesthetically and technologically and Hero Honda hopes that the new Super Splendor will help it maintain leadership position in the deluxe segment.

Anil Dua, senior vice-president (marketing & sales), Hero Honda Motors, sounded bullish on the launch, saying, “The strategy of updating the product portfolio has been our key to success. Our Splendor range is the leading volume driver in the deluxe segment. And today, it is further bolstered by introduction of the all-new Super Splendor. This bike caters to the changing needs of customers.”

The new Super Splendor (the drum version with self-start) carries a price tag of Rs 45,950/- (ex-showroom Delhi). Hero Honda is leaving no stone unturned to ensure the bike is immediately available via the company’s network of over 4,000 sales branches across the country.

The Splendor brand was first launched in 1994 and the name has become an icon in India’s motorcycle industry. On the other hand, the Super Splendor 125 cc first hit the roads in 2005 with the Quantum Core engine and enhanced features to give fuel economy even with higher engine power. Since then, the bike has seen a series of modifications in order to cater to the changing customer needs.

The new Super Splendor is supported by new technology features like the Honda Intelligent Ignition System or HIIS. The motorcycle comes with a new carburetor and ACG for enhanced engine performance. The 5-step adjustable rear shock-absorber paves the way for a smoother ride as well as comfort.

The all-new Super Splendor has enhanced external features such as new body-art on fuel tank, new seat design, new wind screen and tail light, newly styled front and rear fender and an elegantly stylised rear grab-rail that hugs the side cowls.

The 125 cc segment of Hero Honda has three motorcycles, namely the Super Splendor, Glamor and Glamor PGM-Fi, in its stable. The segment accounts for 20% of motorcycles sales in India at 75 lakh units per year, clearly indicating a huge vacuum that could be filled up by the new Super Splendor.