Reference Auto

Yes, the home-grown brand is slowly shying away from offering cheap cellphones as it gains market share and brand value in the country.

The camera is one of the USPs of the Canvas 4: There is a 13 MP primary camera along with a 5 MP front camera.

The Canvas 4 also has a slew of smart features, which include a pop-up play like video player, allowing owners to simultaneously see videos while performing other tasks. 

There is also automatic pause of videos when the user looks away. The phone allows a user to shoot 1080 p videos.

The burst shot mode lets an owner capture up to 99 photos in less than 15 seconds and allows him to choose the best few. But surfing through 99 images could be quite a task!

The smartphone comes with a unique (and new?) feature though. There is a flip-to-mute facility whereby a call can be flipped to put the ringtone in silent mode immediately.

The Canvas 4’s owner can automatically make calls by holding the phone to his or her ear. If the handset is flipped, the Canvas 4’s loudspeaker turns on.

Another enhancement in technology is the ‘blow-to-unlock’ where owners can unlock the Canvas 4’s screen by blowing air on the screen.

The Canvas runs on Android 4.2.1 Jelly Bean. There are facilities including Wi-Fi, GPS, Bluetooth and Micro-USB. The cellphone is propelled by a 2,000 mAH battery, which is really powerful.

Micromax Canvas 4 also offers a new cover worth Rs 3,000, which would pave way for the phone to be used even when the screen is covered.

But Micromax must remember that it was its sub-Rs 6,000 users which propelled the company to where it is today. Along with high-end phones, Micromax mustn’t lose focus and must also stress on making its budget phones even better and price them judiciously, like it had done earlier.  

With commendable tech additions, along with high pricing (prices aren’t as cheap as it were earlier), will Micromax’s fortunes in India head northward with the roll out of the Canvas 4 smartphone?