Wednesday, August 5, 2015

Micromax Funbook could shake up tablet market

Now, Micromax has rolled out a tablet by the name Funbook, which runs on the Android 4.0.3 (Ice Cream Sandwich) operating system, and by pricing it below Rs 6,500, the company has paved the way for a big initial push in sales, which could to an extent shake up the market of even big players like Samsung and Apple, that have kept their tablet prices in the range of Rs 30,000.

Micromax’s device comes with a seven-inch (17.78 cm) multi-touch capacitive touchscreen, which provides a resolution of 800x480 pixels. It has a 1.22GHz Cortex A8 processor.

The Micromax Funbook.
The Funbook tablet has an internal memory of 4 GB, which can be expandable up to 32 GB. It is said to support 1080p video playback.

The Micromax Funbook has a 0.3 megapixel (VGA) front camera along with a 512 MB RAM. It comes in two colours - slate grey and midnight black.

The Funbook tablet comes with a 2,800 mAh battery, which offers browsing time of nearly five hours. The tablet is also pretty light and convenient to carry.

The Funbook tablet will be available at over one lakh retail outlets in 50 cities across the country.

Micromax Informatics Limited CEO Deepak Mehrotra has claimed it to be the slimmest tablet in India.

Also, the Funbook will be tagged along with a Tata Photon 3G dongle that will keep you connected while you are on the move. The Funbook also has HDMI connectivity and Wi-Fi Internet connection.

Micromax has tied up with Pearson, Everonn and Vriti to offer digital education to users. On the other hand, the home-grown firm has also chalked out an alliance with Bigflix, Indiagames and Zenga to offer entertainment on its tablet.

The offer includes over 500 courses on myriad educational topics. Not only that, the Funbook is also an entertainment machine, providing access to over 600 movies, 6,000 songs as well as 4,000 videos to its users.

This is a big plus as buyers mainly look to downloading movies on their tablets. And if it’s available ready-made, nothing like it! Moreover, with so many courses on offer, the Funbook could turn out to be a favourite of students, who my shun tablets like the Aakash to procure a Micromax gadget.

Micromax’s tablet, like Aakash, will surely be an aam janata ka tablet, and with its prices being just one fifth of its competitors, sales may soar to unprecedented levels in a price-concerned market like India but gizmos like Apple’s iPad, Samsung’s Galaxy and Motorola’s Xoom will surely have a niche following, owing mainly to their high-end features and their brand name.

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