Friday, August 21, 2015

Hyundai Xcent pricing is judicious but competition in basic sedan market is high

Hyundai, till recently, had no sedan version of a hatchback (like Honda’s Amaze and Brio) but has now come up with the Xcent, a sedan based on the Grand i10 platform, at a starting price of Rs 4.66 lakh, which is pretty judicious considering that other car makers like Ford are offering their basic sedan for almost a steal, heating up this segment of the car market.

Hyundai’s new basic sedan, which is less than four metres in length, will vie in this highly competitive market with the likes of Maruti Swift Dzire and Honda Amaze besides the Ford Classic.

The Hyundai Xcent.
The new Hyundai Xcent comes in both petrol and diesel variants and has been priced between Rs 4.66 lakh and Rs 7.38 lakh (showroom prices, Delhi). 

The price range of the petrol variants are from Rs 4.66 lakh to Rs 6.47 lakh while the diesel model prices are from Rs 5.56 lakh to Rs 7.38 lakh.

The Xcent comes in two engines – the 1.1 litre second-generation U2 CRDi diesel and the 1.2 litre Kappa Dual VTVT petrol. 

While the diesel engine belts out 72PS@4,000 rpm power along with torque at 18.4kgm@1,750-2500, the petrol engine offers 83PS@6,000 rpm power and 11.6 kgm@4,000 rpm peak torque.

The diesel sedan is offered with a five-speed manual transmission while the petrol one has five-speed manual as well as a four-speed automatic as options.

The Xcent is offered in three variants - Entry, S and SX and the S and SX have an optional package. The Xcent comes with automatic AC, ABS as options in the S and SX variants, rear arm rest, glove box cooling, steering mounted audio controls, dual air bags and a rear defogger.

It comes in six new colours for the body. These features make the Xcent attractive.

According to Hyundai, the diesel Grand i10 sedan will offer a fuel economy of 24.4 km per litre, while the petrol model will have a mileage of 19.1 km per litre, but at ideal driving conditions.

The Grand i10 sedan has dual tone rear bumpers and diamond cut alloy wheels. The car comes with swept-back headlamps and wrap-around tail lights with chrome insert, chrome finish hexagonal air dam along with a front bumper with integrated spiler design. 

But body design isn’t great and the Hyundai Xcent wears a bulky look.

However, the USP of the Grand i10 sedan, or the Xcent is – it comes with some hi-tech features for a basic sedan such as keyless push-button start, rear parking camera and sensors, auto-folding mirrors and electro-chromic rear-view mirror. In the Xcent, chrome has been used in abundance.

Hyundai Xcent’s pricing may be judicious but competition is high in the basic sedan segment and this may be a worry for Hyundai.

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