Thursday, August 13, 2015

Maruti Suzuki’s Alto 800 ‘Anniversary Edition’, Nano emax bank on festive buyers

The Alto 800 has seen runaway sales this year: till July, the car had notched nearly 1.4 lakh sales, and Maruti Suzuki, to celebrate a year of the car’s launch (and rev up its market share further), has rolled out the ‘Anniversary Edition’ while the Tatas have launched a CNG variant (emax) of the Nano to beef up sales (as the car’s figures had fallen far below expectations).

The Alto 800 Special Edition comes for Rs 3.12 lakh (ex-showroom Delhi), which is just Rs 4,000 costlier than the standard LXI (non-airbag model) and the pricing is again judicious.

Maruti Alto 800 Anniversary Edition.
The Alto 800 is the highest selling car in India, and of course, Maruti’s strategy of fuel efficiency and low maintenance cost (which no other company can duplicate in the compact car industry) is responsible for the roaring sales. 

The Special Edition comes with features like new seat upholstery, body coloured outer rear view mirrors, door trims, blackened B-pillar along with rear parcel tray.

To add a visual delight, Maruti Suzuki has given the Special Edition an all-new graphics and also added a new colour option of Purple Haze (which though doesn’t look too great).

So far as the mechanics go, the Special Edition would be powered by the ditto 796 cc, 3-cylinder engine, which produces 48 PS @ 6,000 rpm and a torque rating of 69 Nm @ 3,500 rpm mated to a 5-speed transmission.

The clear target for Maruti Suzuki is the festive buyers, as it had rolled out even the K10 model of the Alto or the Musik Edition recently.

Tata Motors rolls out CNG Nano (emax)

Meanwhile, Tata Motors has rolled out a CNG compatible model of the Nano (Nano emax) in two variants with price tags from Rs 2.40 lakh to Rs 2.65 lakh (Delhi price).

Badged as the ‘Nano emax’, the basic version of the Nano CNG in CX trim has been priced at Rs 2.40 lakh while the LX variant comes for Rs 2.65 lakh (ex-showroom, Delhi). The CNG cylinders in the Nano emax, located under the front seats, have a capacity of 32 litres and the car has a fuel efficiency of 36 km per kg.

Tata Nano CNG-compatible emax edition.
The Tata Nano emax is propelled by the 624 cc petrol engine that offers 33 PS power and 45 Nm torque on CNG fuel. On a single tank, the Nano can travel 375 km. The CNG cylinders probably give the car an additional range of 150 km.

The Nano emax comes with a sequential CNG kit that has been calibrated to its ECU and paves the way for a shift to petrol mode when the driver needs that extra comfort. One can shift fuel modes with the help of a switch.

The emax also has safety features like leak detection sensors and interlock sensors that automatically shuts off the engine while refueling CNG.

So, even as the Alto 800 Anniversary Edition can beef up sales, Tata is banking on the cost saving CNG Nano emax to rev up numbers ahead of the festive season.

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