Wednesday, August 19, 2015

Steve Jobs effect: Apple’s iPhone 4S sales skyrocket

Steve Job’s death has created a huge sympathy wave, and in order to pay their respects to the tech genius, consumers have lapped up 40 lakh units of the new iPhone 4S during the first week of its launch.

The iPhone 4S has the iOS 5, which is the world’s most advanced mobile operating system.

The iOS 5 has over 200 new features, including a notification centre, a new messaging service that allows you to send text messages, photos and videos among all iOS 5 users.

The iOS 5 will also be available as a free software in iPhone 4 and iPhone 3GS handsets.

The iPhone 4S is the highest selling in the iPhone series. Of course, sales didn’t hinge totally on the death of the tech guru but also to recognize Apple’s technology edge, which it brings about whenever a new product (the i series products it often rolls out, such as iPad, iPhone and iPod) is launched.

Till date, over 2.5 crore persons have downloaded iOS 5 to their iPhones, iPads and iPods in just five days since the release of the operating system.

The story doesn’t end there. Over two crore persons have signed up for iCloud, Apple’s free service that synchronises data like calendars, contacts and photos wirelessly across a user’s computer and portable Apple gadgets. The service was rolled out along with the iPhone 4S.

Apple’s Jobs has literally been a one-man army, and even though Apple has a host of very senior employees, Jobs’ reputation has cast a shadow on all of them.

And, after his death, his fan following seems to have burgeoned and how better to judge this than recent data which shows iPhone 4S sales were double that of iPhone 4 in the first four days itself.

The iPhone 4S had not impressed critics at its launch around a fortnight ago, a few days prior to Jobs death.

The iPhone 4S sells for about $200 to $600, looks nearly the same as iPhone 4, but it comes with upgraded hardware with a dual-core A5 chip (like that found in iPad 2) and a new 8-MP camera that can shoot up to 1080p high-definition video.

The new iPhone 4S comes for $199 for the 16 GB, $299 for the 32 GB and $399 for the 64 GB handset along with a two-year contract.

So far, the iPhone 4S is selling in the US, Canada, Australia, France, Germany, Japan and Britain.

Apple has said that it will be available in 22 more countries (possibly India also) from the end of this month and in more than 70 countries by December.

Steve Jobs has made Apple the world’s top gadget maker, and will this leadership position be maintained by his successors at Apple, amid threat from a host gadget makers such as Samsung, BlackBerry and Motorola, among others?

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