Reference Auto

Nokia seems to have taken a big stride with its Nokia 808 PureView mobile phone that could hit the digital cameras market.

Its new 808 PureView is offering a breath-taking feature – a 41 megapixel sensor with the gadget. Not only that, the Finnish company has said that it will introduce the technology in all its gadgets.

The 808 PureView is slated for global launch in May this year and could reach Indian shores around June-August. The Nokia 808 PureView was unwrapped on the opening day of the Mobile World Congress in Barcelona.

Samsung had gained ground in the mobile phone space in view of its mind blowing touchscreen handsets. And now, Nokia is trying to regain territory on a different platform – high-end cameras, which the company hopes will rev up its sagging sales.

The high-density sensor is accompanied by a Carl Zeiss lens and new pixel oversampling technology.

The heavyweight sensor will pave the way for the phone to shoot minutely-detailed images at standard 5 and 8 megapixel resolutions while providing extremely high clarity of a mammoth 38 megapixel images, which users can crop as they want to.

The high-resolution sensor will also allow the phone to record 1080p HD video with 4x digital zoom, where every detail will be present. Nokia 808 PureView runs on the Symbian Belle operating system.

Other than the 41-MP sensor, the 808 PureView has several multimedia enhancements, which include a Rich Recording that allows audio recording. This is as good as a CD, so far as quality goes.

In a statement, the Finnish major said, “This is the first smartphone to come along with Nokia PureView imaging technology. It packs a punch with high-resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms. These will pave the way for new high-end imaging experiences for future Nokia products.”

The Nokia 808 PureView also offers Dolby Headphone technology along with Dolby Digital Plus for 5.1 channel surround sound playback. It has 512 MB of RAM and 16 GB storage, using a microSD.

The Nokia 808 PureView’s navigation features are simply amazing with Internal GPS receiver (A-GPS), Nokia Maps with free navigation, Compass, Wi-Fi, network positioning and 3D Accelerometer.

So, will Nokia’s strategy of high-end cameras as USP on its handsets pay off, especially with rivals introducing a litany of features on new handsets?

Nokia needs to do much more – compete on the smartphones and multi-media front – to gain an edge over competitors as only introducing a high-end camera may not be sufficient to spur sales of the 808 PureView, which may, to an extent, be a cause of worry for digital camera makers.