Reference Auto

Just by claiming it to be the world’s lightest smartphone (at just 60 gm weight and measuring 7.5 cm), can an upcoming company such as Micromax price Modu T at a whopping Rs 12,500?

The smartphone was rolled out by Israeli entrepreneur Dov Moran’s company Modu last week. The Israeli firm has apparently struck a deal with Micromax. The 3.5G Modu T holds the Guinness World Record for being the lightest touch phone in the world.

The value of the deal between the two companies is still unknown and could hinge on the phone’s sales.

The Modu T is a 2.75 generation or a 3.5 generation smartphone with a 2.2 inch touch screen and has Qualcomm’s Brew operating system and a string of Java applications including Snaptu, Facebook, Flickr and media player TuneWiki.

The 2.2-inch touch screen phone is already available in the market with a 2GB memory card. It can be further expanded to 32 GB.

The handset runs on Android version 1.6 but lacks 3G. However, the Israeli firm hopes to introduce 3G technology soon, and now, it depends on Wi-Fi.

The Modu T has two fy devices, jackets, and if connected, adds new features to the phone. The camerafy jacket converts the phone into a camera with a 5 megapixel resolution and LED flash.

Other features of Micromax Modu T smartphone are a GPS and FM radio. It is also possible to sportfy the Modu T phone and turn it into an exercise companion.

A bullish Vikas Jain, business director at Micromax, said, “Innovation has been a driver for Micromax in India and we believe that by bringing the Modu T phone to India, we will cater to the aspirational segment of the Indian consumers who are early adopters of technology and passionate about electronic gadgets.”

Micromax has lined up international growth plans and hopes to roll out five models in Brazil. It is awaiting green light from Anatel, the telecom regulator of that country.

Jain said the company is contemplating launching tablets in the market. “We are exploring the option of bringing in tablets. But it depends on the consumer response after third generation services are rolled out in the market.”

Although Modu T is light and has a standard camera, its battery life is reportedly very low, there are other handsets in the price range that offer more features and thus the pricing could turn out to be a hindrance factor for Micromax, which has otherwise captured a sizable pie of the Indian market because of its astute pricing.